Following the success of having the Tremeloes appearing at their Charity Beat Ball in 1963, the following year, 1964 the Geo. W. King Apprentice Association secured the appearance of a group that would become world-wide superstars, The Rolling Stones. At the time they had just had their first hit record, “Not Fade Away” which had reached number 3 in the UK Singles Charts two months earlier.
Not only had the Apprentices had the “Stones” perform at their Ball but in January of that year they had also been to London to see the Beatles’ Christmas Show, seen the Searchers at Bedford and on May 2nd were due to see the Dave Clark Five at the Finsbury Park Astoria, four of the top groups of the time.
The following is an account of the Ball from the King News Letter Spring 1964.
All Fools Charity Beat Ball
The above Beat Ball starring The Rolling Stones, Big Dee Irwin, The Diamonds, The League of Gentlemen, Terry Judge and The Barristers and a local Mystery Group called The Deltics, took place at the Locarno Ballroom, Stevenage, on 1st April 1964.
The evening proved to be a great success and was attended by a capacity house of 2,500, mostly the younger generation who screamed their delight at their Pop Idols.
During the evening Mr Hartford King presented a cheque for approximately £58 to Mr Dickinson Wright M.S., F.R.C.S. for the Imperial Cancer Research Fund and a cheque for £58 to Mr H. A. T. George for the Stevenage and District Mentally Handicapped Children. He also gave a speech of thanks to all who had supported the function.